For many the phrase is an imperative, i.e. My own research is in the area of crop science, and in the last decade or so, justified (to research funders at least) on the basis of the need to ‘sustainably intensify’ our food production \. During my thirty-five years in research, teaching and management at higher education institutions, I have continued to rely on Genstat as my core statistical programme both as an investigator and an educator. As an applied plant biologist, it is perhaps unsurprising that I found procedures that had been developed with colleagues at Rothamsted Research to be highly relevant to the analysis of my own designed experiments.
I have been an avid supporter of Genstat since starting my PhD in 1985 (gulp!).